Archive for the ‘sport’ tag
Mercedes Gp
Mercedes Attempts Novel Advertising Technique
The sport of Formula One has been in the news lately with its controversial move from being exclusively shown on terrestrial channel BBC One to sharing the races with paid-for broadcaster BSkyB in a deal worth a total of £60 million. The sport is now is in the news for another, more positive reason, however.
Formula One has always been noted for its ingenious advertising ideas, however, one teenage F1 fan has proposed a unique deal with Mercedes which has been accepted. In return for paying £35,000 for his prosthetic hand, teenager Matthew James has allowed Mercedes to host adverts on it. Born without his left hand, brave Matthew sent a letter to Ross Brawn, chief of F1 team Mercedes GP Petronas, with the bold request. Formula One has always been noted for its ingenious advertising ideas, however, one teenage F1 fan has proposed a unique deal with Mercedes which has been accepted. In return for paying £35,000 for his prosthetic hand, teenager Matthew James has allowed Mercedes to host adverts on it. Born without his left hand, brave Matthew sent a letter to Ross Brawn, chief of F1 team Mercedes GP Petronas, with the bold request.
Mercedes were so touched by Matthew’s request that they agreed to help and partnered up with Touch Bionics to create Matthew’s customised i-LIMB Pulse – the most advanced prosthetic limb in the world. The limb is made from a high-grade plastic, and two electrodes detect electrical impulses made by the muscles in Matthew’s arm. The new hand allows Matthew to hold a pen, catch a ball and tie his shoelaces. An individual motor powers each finger, allowing independent movement. What’s more, the hand is fitted with Bluetooth technology so that it can be connected to a computer to monitor the speed and strength of the movements.Mercedes were so touched by Matthew’s request that they agreed to help and partnered up with Touch Bionics to create Matthew’s customised i-LIMB Pulse – the most advanced prosthetic limb in the world. The limb is made from a high-grade plastic, and two electrodes detect electrical impulses made by the muscles in Matthew’s arm. The new hand allows Matthew to hold a pen, catch a ball and tie his shoelaces. An individual motor powers each finger, allowing independent movement. What’s more, the hand is fitted with Bluetooth technology so that it can be connected to a computer to monitor the speed and strength of the movements.
Although this new advertising idea is unlikely to sell many of the new Mercedes-Benz SL or new Mercedes A Class, this touching story will only have positive effect on the car dealer’s reputation.
About the Author
Please continue reading here: new Mercedes-Benz SL
Mercedes Grand Prix Formula 1 Latest News Exclusive Overtaking
|
|
Force India-Mercedes Photo Mugs car, Force, India-Mercedes, Adrian, Sutil, Britain, British, England, English, UK, United, Kingdom, white, 2010, 2000s, current, contemporary, race, racing,…. |
|
|
Force India-Mercedes Photo Mugs car, Force, India-Mercedes, Adrian, Sutil, Germany, German, Europe, European, multi, 2011, 2000s, current, contemporary, racing, race, racer, open, top,…. |
|
|
Force India-Mercedes Photo Mugs car, Force, India-Mercedes, Paul, di, Resta, Germany, German, Europe, European, multi, 2011, 2000s, current, contemporary, racing, race, racer, open,…. |
|
|
Mercedes GP Team Tee, XLG $74.97 … |
|
|
Mercedes GP Team Tee, SML $74.97 … |
|
|
Mercedes GP White Team Tee (XXL) $74.97 … |
|
|
Maisto Premiere Edition 1:18 1936 Mercedes-Benz 500 K Typ Specialroadster $29.95 This is a very detailed replica of 1/18 scale 1936 Mercedes 500K Special Roadster diecast model car 1:18 scale die cast. Opening Doors, Opening Trunk, Opening Hood, Steerable Wheels, Detailed Interior, Rubber Tires, Perfectly modeled engine, Accurate Gauges and dash inside. 1936 Mercedes 500K Special Roadster diecast model diecast model truck 1:24 diecast model diecast model diecast model diecast … |
|
|
Model Power HO Die-Cast 2002 Mercedes Benz ML MDP19365 $2.92 This 2004 Mercedes-Benz ML Class is a 1:87 Scale Die Cast Model Power Mini. Suitable for Ages 5 & Older.FEATURES: Precision heavy die cast metal body. Fully painted blue with pad printing graphics. Complete interior detail. Rolling rubber tires with tread. Accurately detailed wheels. Separately applied details including luggage rack. Comes within a two-piece stackable display box, which consists … |
|
|
HO Die-Cast Mercedes Benz Sprinter Van, White $3.79 This Mercedes-Benz/Dodge Sprinter Van is a 1:87 Scale Die Cast Model Power Mini. Suitable for Ages 5 & Older.FEATURES: Precision heavy die cast metal body. Fully painted white with pad printing graphics. Complete interior detail. Rubber tires with tread. Accurately detailed wheels. Separately applied details. Comes within a two-piece stackable display box, which consists of a hard clear plastic l… |
|
|
Red Line 60103 SI-1 Fuel System Cleaner – 15 oz. $9.95 Red Line Oil 60103 Si-1 Fuel Inj Cleaner -15oz… |